Mobile phones have been around for two decades already since its invention in 1992. In 1993 the Short Messaging System (SMS) was introduced. It opened a whole new world of possibilities and means of communication. From relationships, to sending information and also businesses, almost every industry benefits from SMS. Now twenty years, and this technology is still being used by some 5 billion mobile phone users. As a business owner, how wrong can it go by investing in SMS marketing with your advertising campaigns? Statistics show that SMS is one of the most used ways of communication in the world. This editorial will discuss about how SMS Marketing can benefit your advertising campaigns.

The most obvious advantage of using SMS marketing is that it is cost effective. SMS marketing costs so much lesser compared to other forms of advertising such as radio and TV adverts. It is even cheaper than a newspaper advertisement! Although it is always advisable to use multiple ways to advertise your business, SMS marketing is crucial as it is considered much more effective than other forms of advertising. This is because SMS reaches your customers almost instantly after you send them. The best part of this is that your SMS is read by your customers, making it highly effective.

Apart from that, by using SMS marketing, you can easily target what kind of audience that most likely will benefit from your business. If you have a list of customers, you can easily assemble them into groups and create a smaller and more targeted list according to your categorization. Let’s say for example, you have a list of contacts, and you are able to group them according their current job status, either employed or unemployed. This allows you to perform time sensitive information. For the group of contacts that are employed, it would be best to send your advertisements during the night as it would not disturb their working time. On the other hand, for the unemployed list, you can send them in the morning which is the time they are generally free.

Another benefit of using SMS marketing is that you are giving your audience the flexibility to opt in or opt out of their subscription. They will have to send a stop code to stop receiving updates from you. What this means is that they are given a choice on their end. How the end users see this is that you giving them options you are not forcing them to make any decisions. This can easily increase their trust in you as a business owner. After all, in any business, trust is the most important aspect.

Email marketing, print marketing, television and radio ads are all good forms of advertising. But it seems to be that SMS marketing is much more efficient in doing the job of advertising. The instantaneous response that you can get really is a plus for any business owner. The cheap cost will easily improve your ROI and the flexibility you give your audience develops their trust in you. With so many companies opting for other forms of advertising, why not stand out from the crowd and go for SMS marketing? After all, there is not much to lose at all!